Search Engine Marketing is effective at getting a website in front of their target customer
Search Engine Marketing gets direct sales and enquires because the customer is looking for your products and services. When they find what they want, they place their order with the company that fits their needs the best… or more accurately they buy from the companies that they can find on the first couple of pages in the Search Engine results… and then buys from the company that best fits their needs.
Without Search engine optimization or search engine marketing you will never get any return on the investment you have made for your website.
What is Search Engine Marketing
Search Engine marketing, or SEM is a set of integrated marketing methods that are used to promote a website on the internet. Usually SEM is used to increase the position of a website in the search engine results pages (SERPs) as Search Engines are where most internet users go first when looking for something on the internet.
In fact they use Search engines more that any other website on the internet, so much so that the SEM and SEO industry has grown out of them.
Search Engine usage has emerged as one of the most integral tools on the Web. A report issued by comScore found that the percentage of search users was almost equal to those who use email.
According to this study, almost 90% of all Internet users use Search Engines to find information. There was an increase in 55% in the number of searches conducted between 2004 and 2005.
What this means to you is that by effective use of Search Engine Marketing methods you can increase the amount of users (traffic) that land on your website by many hundreds of times.
What this really means to you is an increase in the number of sales and enquires you get from the internet.
And what this really means to you is more profit for less cost.
The reason we can say this is that the cost of offline marketing such as advertising, mail shots and PR campaigns run at many times the costs of SEM. And when organic SEM is done correctly it lasts for a long time. Add this to the fact that the website never sleeps and customers can find your offerings at any time of day or night and you quickly get the picture.
For more information or to discuss your search engine marketing requirements call us on 0800 066 4366 or send us an email.