Simply having a Website is not enough
“If you build it they will come!”
Mmm! Well actually, no, they won’t. Since 2000 there has been an Internet usage growth of 183.4%. The number of people connected to the Internet is over one billion. The number in Europe is 291,600,898. The estimated number of actual Web pages on the World Wide Web is a staggering twenty billion plus!
Twenty billion pages of information!
Do you really think your customers will find your, what, five pages of text and a few pretty graphics? Leaving it to chance to get your Website seen isn’t a good option. You’d get better odds for winning the lottery, with last weeks winning numbers!
Fortunately it’s not a case of you trying to find your customers, it’s more a case of helping them to find you. The growth of Search Engines, and the use of Search as a means of using the World Wide Web has been nothing less than astounding. Search penetration is close to 80%. In December 2004 there were 3.3 billion searches carried out. In December 2005 that number had shot up by 55% to 5.1 billion!
The number of searches on Google alone went up from 1,414,778,000 to 2,475,895,000, and increase of nearly 75%! Yahoo! And MSN experienced rises of 53% and 20% respectively. That’s an awful lot of people searching for an awful lot of stuff.
Of course, since the vast majority of people who search through Google don’t read beyond the first three pages of search results, you have to make sure your site is ranked somewhere in those three pages, preferably on the first page, fairly near the top.
And that’s why you need the Search Engine Optimization Report. It provides you with proven techniques to increase your site ranking in Google and other Search Engines to help you stand out from the other 291,600,897 people. And that’s only Europe.
For more information or to discuss your search engine marketing requirements call us on 0800 066 4366 or send us an email.