There’s more to eCommerce than simply taking payments.
Getting your customers to buy online is based on making it quicker, easier and more convenient that going into your shops or phoning in their orders. It’s about creating an online experience that they prefer over using other means. If you get it right you make more profit as the costs of operating online is cheaper, or it should be.
The problem is that most eCommerce websites are not easier to use and often the business suffers from trying to fit into the technology rather than the technology working the way the business wants to work. This means that running an online business becomes expensive and time consuming rather that quicker and cheaper.
We take great pride in creating custom eCommerce solutions that work with the business to create higher customer satisfaction, reduced costs and get higher sales and we continue to add new functionality as the business needs it. You never get locked into a technology that cannot be quickly augmented or adapted to your current business needs.
Can your users find what there after on your site?
Searching is second nature to online customers so it’s important that they can search your site and find what there looking for. If they can’t you will loose sale, and worse, potentially loose the customer completely to a competitor.
Because of this the websites internal search engine needs to accommodate the changes in product names so that a user can find what they want, long after the product name has changed.
If a user searches for a Palm Pilot, for example, (which has changes it’s name to a palm, tungsten, treo etc), they will find nothing. But by adding these terms to the new products they will find the new products even using the old names.
To aid in this process when you don’t know what users are searching for; all our sites track the searches people use so you can review the results and know what people are searching for and update your products to accommodate these missed sales.
Automatic user confirmation
All our sites have the ability to confirm the users identity by sending an email to their registered address before they make that first order. This ensures that you have the correct email address for all future communications.
Integrated email newsletters
We also integrate email based opt-in newletters, special offers etc, so that when they first register they have the option to receive them or not, so that future email are received and not deleted as spam.
Opt-in email has a very high response rate as they request to receive them. If they decide to unsubscribe it just a click of a link in the email you send.
If a user finds you but your page is gone where do they land?
Since you have roughly 5-10 seconds to grab a users attention before they leave and go elsewhere, you need to ensure that as your websites grows and changes that a user can still find the page there after even when it has moved or changed completely.
All out sites allow you to redirect website links to other pages so you don’t loose anyone.